Back on June 3, I posted a TV ad for McDonald’s that aired in France.  I asked whether or not people thought it was supportive of the lgbt community.  No one commented on this blog (though I did get a few comments on my Facebook page).

Now I come with more news about McDonald’s.

According to the Box Turtle Bulletin (reported today), McDonald’s may tout diversity, but they’re not thinking lgbt when they do so.  You can read their report here.  Also, BTB reports, “the NGLCC [National Gay and Lesbian Chamber of Commerce] sees the French ad as a cynical attempt by McDonald’s to capitalize on a gay-friendly market in Europe while simultaneously pandering to anti-gay attitudes in the United States.”  In a letter to McDonald’s, the NGLCC said:

We strongly believe that McDonald’s plan to distance itself from LGBT and other diverse business segments, coupled with the release of the French TV ad, is ill advised and counter to the spirit of good business and sound ethics. We sincerely hope that McDonald’s will reconsider its position and that the company will again show its support for LGBT people, our families and our businesses — not just where it is politically expedient, but around the globe.

Unfortunately, the link on the BTB website to the full letter didn’t work and I couldn’t find the letter searching the NGLCC website.  Nonetheless, I think this is an interesting take on the French TV ad.

Advertisements